Business Challenge Our client, a leading technology manufacturer was spending millions of dollars trying to retain the customer once they become critical, so they wanted to build an early warning system which could help them in identifying the service requests which could potentially turn critical. Our Solution Analyzed previous critical requests and identified patterns of
Business Challenge: Client, a provider of leading online search services, was struggling to increase their small market share agains their chief competitor. Client wanted to retain users with in the same ecosystem for a longer time and serve highly personalized results. Solution & Benefits: Client created a panel of 100,000 users to track their demographics
Business Challenge: Client employed an army of marketing analysts to manually manage advertising bids for millions of paid search keywords for Google and Bing marketplaces, leading to sub-optimal results. Solution & Benefits: VitalClick created a data lake that integrated data from transactional (e.g. revenue, campaigns, etc.) and behavioral sources (e.g. product, click stream, page composition,
Business Challenge: Business users faced significant delays in accessing and analyzing data and had difficulty in handling large volumes of data for analytics. Solution & Benefits: VitalClick created a modern scalable data platform that led to the creation of a single ground truth, and democratized access to users by supporting many workloads – real time
Business Challenge: The client’s Marketing team was struggling to improve marketing generated revenue, even with additional spending, generating incremental leads. Solution & Benefits: VitalClick helped define a unified marketing measurement model across demand generation, field sales, content, social, partner channels etc and implemented a data lake that provides a central ground truth for marketing, leading
