Business Challenge: Client, a provider of leading online search services, was struggling to increase their small market share agains their chief competitor. Client wanted to retain users with in the same ecosystem for a longer time and serve highly personalized results. Solution & Benefits: Client created a panel of 100,000 users to track their demographics
Business Challenge: Client employed an army of marketing analysts to manually manage advertising bids for millions of paid search keywords for Google and Bing marketplaces, leading to sub-optimal results. Solution & Benefits: VitalClick created a data lake that integrated data from transactional (e.g. revenue, campaigns, etc.) and behavioral sources (e.g. product, click stream, page composition,
Business Challenge: Business users faced significant delays in accessing and analyzing data and had difficulty in handling large volumes of data for analytics. Solution & Benefits: VitalClick created a modern scalable data platform that led to the creation of a single ground truth, and democratized access to users by supporting many workloads – real time
Business Challenge: The client’s Marketing team was struggling to improve marketing generated revenue, even with additional spending, generating incremental leads. Solution & Benefits: VitalClick helped define a unified marketing measurement model across demand generation, field sales, content, social, partner channels etc and implemented a data lake that provides a central ground truth for marketing, leading
