Business Challenge:
Client, a provider of leading online search services, was struggling to increase their small market share agains their chief competitor. Client wanted to retain users with in the same ecosystem for a longer time and serve highly personalized results.
Solution & Benefits:
Client created a panel of 100,000 users to track their demographics and behavior.
VitalClick collected clickstream data from the users’ devices, translated the raw HTML into structured form, and created a data mart for undertaking granular analysis, such as user engagement, ad display, online switching behavior, etc. This led to monetization opportunities worth millions of dollars for the client.